Knowledge workers live in tab hell — pages, documents, videos, and notes scattered across dozens of tabs and apps, with the thing they need always one context-switch away. Edvo brings all of it into one connected workspace.
Edvo is built on a graph database, which links everything you save. The interesting decision was to hide that graph: a screen full of nodes and edges overwhelms more than it helps, so rather than make people read connections, the workspace surfaces the content and a powerful search and lets the graph work underneath. I led product design and the marketing site for the 0→1 venture.
Role
I led product design and the marketing site for Edvo, a 0→1 venture — from the core workspace and its search to the launch landing page.
Walkthrough
A closer look, screen by screen.
01 / 06
The core move is consolidation: tabs, files, documents, notes, and the pages you're reading, normally scattered across dozens of apps, brought into one connected workspace so the thing you need is in the room rather than one context-switch away.
02 / 06
A workspace this broad can become its own mess, so the organizing principle was restraint: keep what people see simple — their content, on a board they can arrange — and let the connections live in the data rather than on the screen.
03 / 06
Under all of it is a graph database that links everything you add. Exposing that as a screen of nodes and edges would overwhelm more than help, so it stays in the data: you add things and find them again through search and a simple, arrangeable surface, while the connections do their work invisibly.
04 / 06
A workspace this broad needs an easy way in, so onboarding leads with an instant context switcher and a playful mascot that makes juggling many things at once feel manageable rather than overwhelming.
05 / 06
Getting there meant working the structure in low fidelity first. An idea this abstract is easy to over-design, and the wireframes kept pulling it back toward something simple enough to actually navigate.
06 / 06
The brand and landing page carry the same promise plainly — context switch like a pro — so an unfamiliar product feels approachable from the first screen.
What shipped
Designed a workspace that pulls tabs, files, docs, and notes into one connected system.
Made the call to keep the graph behind the scenes — surfacing content and fast search instead of a node diagram most people would find overwhelming.
Turned an abstract graph-database concept into an everyday workspace rather than a visualization to decode.
Designed the launch landing page and the brand that introduces it.
Selected decisions
- 01
Brought tabs, files, docs, and notes into a single connected workspace instead of dozens of scattered apps.
- 02
Chose restraint over spectacle: the graph database powers retrieval, but users get content and search, not a node map to untangle.
- 03
Leaned on powerful search so finding something is faster than remembering where it lives.
- 04
Built an instant context switcher, introduced by a playful mascot, to make juggling many things feel manageable.
- 05
Kept onboarding light so the value lands in the first session.