Cracken AGI is a generative AI agent that runs end-to-end quality and security testing — a powerful but abstract early-stage idea that had to look and sound like a fundable product, not a research demo. The brand's job was to make it credible enough to pitch and raise on.
I created the Cracken AGI brand from scratch — the visual identity, the verbal system, the web experience, and the pitch deck — so an autonomous-testing agent had one coherent identity across its website and the investor pitch deck.
Role
I led branding, web design, and the pitch deck — the identity, the visual and verbal system, and the story to make an early, abstract AI testing agent credible to investors and ready to raise on.
Walkthrough
A closer look, screen by screen.
01 / 05
The identity sets the tone immediately — a dark-and-cyan system and a single line, unleash the future of testing — so an unproven agent presents as a finished product rather than a research demo.
02 / 05
The visual language is built to feel like quality and security: disciplined and dark, anchored by a rocket-and-particles motif that runs through the site and the deck as one coherent identity.
03 / 05
The verbal system does as much work as the visual one. Speaking to developers in their own idiom — agent commands, a fully autonomous agent with a human in the loop — is what earns credibility with a skeptical developer audience.
04 / 05
To keep the brand honest, the site shows the agent working — generating tests, finding bugs and vulnerabilities, proposing the fix — so the identity is backed by a visible product, not just styling.
05 / 05
And a comparison against manual QA, low-code, and automated testing places the brand in the market — the framing the pitch deck carries to investors.
What shipped
Created the Cracken AGI brand and identity from scratch.
Built a dark, cyan-accented visual language, anchored by a rocket-and-particles motif.
Defined a verbal system that speaks to developers in their own idiom.
Carried one coherent identity across the website and an investor-ready pitch deck.
Selected decisions
- 01
Built a dark, cyan-accented identity, anchored by a rocket-and-particles motif, for a quality-and-security product.
- 02
Defined a verbal system in developers' own idiom, with agent commands like cracken break and cracken test.
- 03
Led with a single promise — unleash the future of testing — over a feature list.
- 04
Showed the agent working — generating tests, finding bugs, proposing the fix — to make the brand feel real.
- 05
Held one identity across the site and the pitch deck, for marketing and fundraising alike.